About Ronnie Nguyen
Senior Project Manager specialising in hospitality, tourism, SEO, GEO, PPC, social media, and digital project management.
Currently based in Vietnam, Ronnie works at Heads On Pillows x Artemis Digital, where he manages digital marketing projects for hotels, resorts, hospitality groups, and tourism brands across Vietnam and global markets.
His work sits at the intersection of strategy, execution, client management, and performance growth. Ronnie helps hospitality businesses improve their online visibility, strengthen direct booking opportunities, manage digital campaigns, and turn marketing activities into clear business outcomes.
A Hospitality Marketer with an Operations Background
Before moving deeply into digital marketing, Ronnie built his foundation in property operations, customer service, administration, CRM, and building management.
From 2019 to 2022, he worked at My House Realestate Management Service JSC, where he gained hands-on experience in customer service, admin operations, customer service management, accounting support, and assistant property management.
This background gave him a practical understanding of how property businesses operate from the inside — from customer communication and service quality to daily operations, internal coordination, and management support.
That operational foundation later became an advantage in hospitality marketing. Ronnie does not only look at marketing from the traffic or campaign side. He also understands the real business impact behind the work: guest experience, booking quality, service delivery, sales support, and operational pressure.
From SEO Executive to SEO Team Lead
Ronnie officially moved into digital marketing in 2022, joining Detailers Movement, a digital marketing agency.
He started as an SEO Executive, working across keyword research, on-page SEO, technical SEO, local search optimisation, web content creation, entity building, and website development support.
From 2023 to 2024, he progressed into the role of SEO Team Lead, where he became responsible for managing SEO execution, guiding team members, improving organic performance, and ensuring SEO work was delivered with clearer structure and stronger results.
This period helped Ronnie build a strong foundation in search visibility, technical problem solving, content planning, and SEO project coordination.
Specialising in SEO, GEO and AI Search
Ronnie’s current focus includes both traditional SEO and newer search behaviours driven by AI platforms.
His work covers:
- SEO strategy
- GEO / Generative Engine Optimization
- AIO / AI search optimisation
- Local SEO
- Technical SEO
- Content strategy
- Website structure
- Entity building
- Search visibility improvement
- Hospitality keyword planning
- Google Business Profile optimisation
Ronnie is especially interested in how hotels, resorts, and tourism brands can appear not only on Google Search, but also inside AI-generated answers, AI overviews, and future search experiences.
His approach to SEO and GEO is practical: build clear brand information, strengthen topical authority, improve website structure, answer real customer questions, and make it easier for both search engines and AI systems to understand who the business is, what it offers, and why it matters.
Current Role at Heads On Pillows x Artemis Digital
At Heads On Pillows x Artemis Digital, Ronnie works as a Senior Project Manager for hospitality and tourism marketing projects.
His current work includes coordinating SEO/GEO, PPC, social media, website, content, and digital campaign activities for hotels and resorts.
He works closely with internal teams and client-side stakeholders such as Directors of Marketing, Directors of Sales & Marketing, General Managers, and property owners.
His role is not only about managing tasks. It is about making sure digital marketing activities are connected to business goals, including:
- Direct booking growth
- Lead generation
- Occupancy contribution
- Campaign efficiency
- Better visibility on search and AI platforms
- Clearer client communication
- Smoother project delivery
Ronnie helps translate technical marketing work into simple, business-focused explanations that hospitality stakeholders can understand and act on.
Core Expertise
Hospitality Digital Marketing
Ronnie works with hotels, resorts, and tourism brands to improve digital performance across search, paid media, social content, and website experience. He understands that hospitality marketing is not only about traffic. It is about attracting the right guests, increasing direct bookings, reducing unnecessary dependency on OTAs, and supporting revenue goals.
SEO & GEO
Ronnie specialises in search visibility, SEO planning, keyword research, content structure, local search, entity optimisation, and AI search readiness. His SEO and GEO work helps brands become easier to find, easier to understand, and easier to recommend by search engines and AI platforms.
PPC & Paid Media Coordination
Ronnie supports performance marketing projects across Google Ads and Meta Ads, with a focus on campaign clarity, cost efficiency, audience quality, and business impact. He works to connect paid media activity with real outcomes such as leads, bookings, enquiries, and campaign learnings.
Social Media & Content Strategy
Ronnie supports social media planning and content direction for hospitality brands, helping align creative communication with business positioning, campaign goals, and audience expectations.
Project Management
Ronnie manages cross-functional digital projects involving SEO, GEO, PPC, social media, content, website, and client communication. He focuses on clear priorities, smooth coordination, timeline management, reporting clarity, and reducing project chaos.
Web Development & Website Optimisation
Ronnie has experience working with website structure, content layout, technical SEO, and conversion-focused improvements to make websites easier to understand, navigate, and perform.
Career Timeline
Working Style & Professional Summary
Ronnie’s working style is practical, structured, and business-focused.
He believes good marketing should not be complicated for clients to understand. A campaign should clearly answer: what are we doing, why are we doing it, what result are we trying to improve, and how does it support the business?
He values clear communication, ownership, team collaboration, and measurable progress. His goal is to help hospitality brands grow with digital marketing that is not only creative, but also organised, trackable, and connected to business outcomes.
Professional Summary: Ronnie Nguyen is a Vietnam-based Senior Project Manager and hospitality marketing specialist with experience across property operations, customer service, SEO, GEO, PPC, social media, content strategy, web development, and digital project management. He currently works at Heads On Pillows x Artemis Digital, supporting hotels, resorts, and tourism brands with digital strategies that improve online visibility, campaign performance, direct booking opportunities, and client communication. With a background that combines property operations and digital marketing execution, Ronnie brings a practical, hands-on perspective to hospitality growth.