“Being always the one who wants to work hard and smart, aiming to create as much value as possible for both myself and the company. Beside that, I love creating a fun environment where I can work and smile at the same time.”know more about me ↓
I am a Digital Project Manager at Heads on Pillows, specialising in hospitality and tourism marketing across Vietnam and Global.
With a background in SEO/GEO, PPC, and social media, I work at the intersection of strategy, execution, and client management — ensuring digital projects are delivered smoothly, on time, and aligned with business goals.
From property operations in Saigon to digital project management for global hospitality brands.
Leading digital marketing project management for hospitality clients — overseeing SEO, GEO/AIO, paid media, and cross-agency campaign execution for hotels and resorts across Vietnam and beyond.
Delivered SEO and Generative Engine Optimisation strategies for hospitality clients across traditional and AI-powered search environments — an early mover in GEO/AIO for the hotel sector.
Applied technical and content SEO skills within a fast-paced agency setting, delivering performance-driven outcomes across a diverse client portfolio.
Led the SEO team — setting strategy, mentoring junior members, and owning campaign performance across multiple client accounts.
Hands-on execution across keyword research, on-page optimisation, content strategy, and link building across a diverse range of client websites.
Three years in residential building operations — progressing from Administration and Property Manager Assistant through to Customer Service Manager.
Giving back through community-driven charity events and initiatives across Ho Chi Minh City.
A regular blood donor, contributing to life-saving health initiatives and local hospitals.
Community events, cultural activities, and personal projects that keep life balanced.
Connect on LinkedIn and see my latest updates, thoughts, and professional journey.